Jackson Investment Property for Sale - 2024 Rental Home Appreciation

State: Mississippi


The Jackson real estate market checks all the boxes when evaluating a potential investment opportunity. It offers affordability, appreciation, and demand without the level of competition seen in similar markets like Little Rock. But don’t let that fool you. Most homes still get multiple offers and stay on the market for seven days.

Jackson’s affordability, demand, and appreciation should put it on any property owner’s or real estate investor’s list.

Jackson's Attractive Housing Market

Jackson, MS, not to be confused with Jackson Hole, Wyoming, has a lot to offer homeowners and real estate investors. It has a low cost of living and rich history reflected in the city’s culture and architecture. It’s also located along the Pearl River and surrounded by trees that draw outdoor enthusiasts from all over central Mississippi.

Real estate investors can find nearly every property type in Jackson’s property listings. Whether you’re looking for commercial or single-family rental properties, there’s a Jackson investment property.

The Jackson area is home to many great suburbs for investors to consider. They include Brandon, Brookhaven, Canton, Ridgeland, and Vicksburg.

  • Brandon: Brandon is located 13 miles east of Jackson along I-20. It’s a small, family-friendly southern town with quaint restaurants and shops. The median listing price in Brandon is $150/sqft, and the median sales price is $289,000. The median rent is $2,150/month.
  • Brookhaven: Brookhaven is located 55 miles south of Jackson along 1-55. It’s a small city that’s a great place to raise a family. The median listing price in Brookhaven is $101/sqft, and the median sales price is $200,000. The median rent is $700/month.
  • Canton: Canton is located 26 miles north of Jackson along I-55. It’s the birthplace of the Mississippi Art Colony and home to historic antebellum homes. The median listing price in Canton is $152/sqft, and the median sales price is $277,000. The median rent is $2,150/month.
  • Ridgeland: Ridgeland is located 12 miles north of Jackson along I-55. The Natchez Trace Parkway runs through Ridgeland, and the city is known for its many outdoor recreation areas. The median listing price in Ridgeland is $131/sqft, and the median sales price is $267,000. The median rent is $1,170/month.
  • Vicksburg: Vicksburg is located 44 miles west of Jackson along I-20. Historically, it’s known for the Battle of Vicksburg. Today, it’s a small, family-friendly southern city. The median listing price in Vicksburg is $108/sqft, and the median sales price is $200,000. The median rent is $1,100/month.

Rental Home Appreciation in Jackson

Jackson is an affordable real estate market with a steady demand for rental properties. In fact, 42% of households are occupied by renters. Jackson also has an average rate of rental property vacancies.

According to Realtor, the median listing price in Jackson is $90 per square foot with a median sale price of $139,900. Zillow’s Home Value Index reports a 26.2% change since last year. The median rent in Jackson is $1,160 per month. Additionally, experts project real estate investors can expect a cap rate of 6.5% on a Jackson rental property. That’s not a bad return on investment. It offers real estate investors and property management companies a lot of potential to earn a good return on their investment.

Affordability, above-average appreciation, and demand combine to give a Jackson property investment a lot of potential.

Economic Growth in Jackson

Jackson is the capital of Mississippi and the state’s largest city. It’s already over twice the population of Gulfport, Mississippi’s second-largest city, and grows at a rate of 1.12% yearly.

Jackson’s primary industries are government, education, healthcare, and technology. The largest employers are Sta-Home Health & Hospice, the Mississippi Government, Jackson Public Schools, and Cal-Maine Foods. It’s also home to over a dozen colleges and universities. These employers provide jobs and fuel the city’s economy. In fact, there are over 4,000 jobs listed in the Jackson area on LinkedIn, and the unemployment rate is just 4.4%.

The Jackson real estate market has everything investors look for – affordability, appreciation, demand, and a strong economy. Jackson offers tremendous investment opportunities.

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